Brand Battles

Last month I found myself in the vibrant city of Barcelona. There I stood with my neck stretched high to absorb the biblical carvings on Guadi's vision Sagrada Familia, to

find on its right a giant pizza shaped like the church.

The billboard read "Some works of art are finished in 15 minutes...Domino's Pizza" taking homour in the fact that more than 100 years later, the Cathedral is still under construction.

The average urbanite is used to adverts fighting for our attention, however recently, it seems brands are embracing competitor advertising with gusto. Does the Dixon advert ring a bell? They implicitly make reference to John Lewis' humble approach to customer service.

Another example, is the BMW and Audi battle on California's billboards, created by Juggernaut Advertising.

Audi: "Your move, BMW"

BMW: "Checkmate"

Their success is debatable, but as for now it sure is great for our amusement.